I was assigned to develop an app by designing content screens considering color and type treatments, applied as a system including icons, infographics and buttons for navigation.
While taking another course involving mass media I came across a marketing system known as the VALS system and found it to be an interesting system to investigate/navigate. I named the project AUDIENCE.
Mock up of 3 levels of AUDIENCE navigation
The home screen consists of a bidirectional, scrollable word cloud that provides the user with psychological attributes that are prevalent in the 8 different categories of market segmentation. Each selectable attribute corresponds in color with it's associated category.
Once an attribute is selected, the user is shown a screen that presents the corresponding VALS category with an overall description that considers their income, values and lifestyle.
Wireframe prototype of AUDIENCE pages.
From the attribute category screen, the user can can make a selection to navigate to the preferred marketing platforms and population percentages that are associated with the category.
Also part of this project was to produce a web landing page for desktop/mobile where the app can be showcased and downloaded.
Home of Web Marketing page.
Web Marketing full scroll.
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